This is a piece of 'green' Graphic design by celery design. The packaging really demonstrates an attempt to make design more sustainable. 'It’s a no-holds-barred eco solution; 100% recycled paperboard box, compostable inner biopolymer bag, no glue, efficient on the press sheet, and it’s reversible for reuse as a gift box'. This is in fact an excellent example of the Cradle-to-Cradle principles are. The design follows the basic practice of green graphic design. The packaging is made out of a 100% recycled paperboard and reusable which in a way follows the ' waste equals food' principle. To eliminate the concept of waste means to design things--products, packaging, and systems--from the very beginning on the understanding that waste does not exist." ( McDonough and Braungart, 2002, p.27). The material that had been used in other products, or goods had not been sent straight to the incinerator or a landfill but instead, it had been recycled into this paper used in this packaging. However, the flaw is that extra energy and material are needed in the process of recycling. The pre recycled paper may have had other chemicals in them and was not intended to be recycled which results in more energy to rid of that chemical or causes the recycle paper's quality to worsen and still has a negative impact enviorment due to the released chemicals into the atmosphere. "By creating whole species of permanent garbage to clutter up the landscape, and by choosing materials and processes that pollute the air we breath, designers have become a dangerous breed"( Papanek, p. I.X).However, this lack of consideration is not something new. We create paper with the expectations of it being recycled but many a times, manufacturers do not consider the chemicals that will be released from the paper due the process of recycling and a lot of paper pulp are bleached in order for us to have a nice bright white paper for our internet print outs which end up in the bin within a day anyway. This lack of hindsight, could be due to the way in which our industrial world as developed " The remarkable achievements of the celebrated Industrial Revolution are now beginning seriously to be questioned principally because the environment was not considered at the time.' ( brudtland, 1984, p.45). However, Celery design has made an attempt to change the way we design things. For example, The box has been designed so that glue is not needed for assembly, meaning less chemicals and energy needed for manufacturing.
No comments:
Post a Comment