The Shannon and weaver communication theory was aprt of a military experiment to develop a perfect model of communication and to allow you to analyze ways in which people communicate. Shannon-weaver said that the model can also be applied to a wide range of communication.
The task is to apply the Shannon and Weaver's communication theory model to this piece of advertisement for Australia post.
The information source would be the creative minds who came up with the concept. This could be the a single designer or a copy writer. In this case, the message is that if you really want to touch someone, you send them a letter. and because this is an advertisement for Australia post. The viewers should associate this idea of sending someone a letter to Australia post. The possible promblem at this stage is the information itself and the effectiveness of the idea. This is a level c communication problem, which is the effectiveness problem. The transmitter would be the designer, or creative director in charged of the art work. This includes the photography, typogrpahy, imagery, layout and other visual decisions. There is also the risk of noise here which depends on the quality of the artwork and how well it demonstrates the idea ( information source) . The problem could also be technical problems with the programmes used to create this artwork. The chanel is the media in which this advertisement has been created for and this would be printed poster. There is a small chance of redundancy here as there is a high likelihood of noise happening. This entirely depends on the location of the poster and how well its located in comparison to the targeted receiver. However, with a poster, the information can be made more redundant the information can be reduced as much as needed. The receiver is the target audience which is quite difficult to reduce as the amount of people who are capable to writing letters is quite vast. The destination how the message is being interpreted, if there hasn't been too much noise between all the different stages. the message should be interpreted correctly
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